Max Bupa, one of India’s leading standalone health insurance players, today announced its expansion plans in Indore and other markets of Madhya Pradesh, as part of its next phase of growth.
The company has opened an additional branch in Indore and aims to provide health coverage to over43000 people in the next five years. Max Bupa’s customers can avail cashless hospitalization in 34 network hospitals in the city and more than 6000 hospitals across the country. They will also have access to benefits like preauthorization of cashless claims within 30 minutes, making quality healthcare more accessible.
The Covid-19 pandemic has made people realize the importance of health insurance in safeguarding against exorbitant medical expenditure while availing appropriate treatment. A survey conducted amongst the insurance agents across Madhya Pradesh reveals that there is a substantial increase in the demand of health insurance post Covid-19. The study further highlights that there is high demand for health insurance products in Indore despite low clarity on the concept. Understanding the need to bring more people under the ambit of health insurance, Max Bupa is expanding its presence in the city and other markets of Madhya Pradesh. The company intends to create more awareness about health insurance through various initiatives in the city.
Max Bupa targets to clock INR 30croregross written premium and 15 times increase in policy purchase in the next 5 years in Indore. The company will also bring business opportunities for people in Indore as it plans to on-board around 4000 agents by 2024-25.