Mahindra & Mahindra’s Farm Equipment Sector (FES) on Thursday announced the launch of the new Arjun Novo, the most technologically advanced and stylishly designed new generation tractor, based on a whole new platform in Madhya Pradesh. The new Arjun Novo, will be available in 2 variants of 57HP - 605DI-i & 52HP - 605DI-PS.
While talking to media persons here on Thursday, Sandeep Jaiswal, Vice President, Customer and Channel Care - Farm Division, Mahindra & Mahindra ltd. said, “The new Arjun Novo is designed & developed keeping in mind the needs of high tech farming in all Indian states. It offers many unique features that asre the farmers’ dream. The new Arjun Novo can effectively do over 40 key farming applications.”
He further said that it has the precision hydraulics system for potato farming, high lift capacity of 2200 Kg for using heavy implements like 3 board MB plough & advanced synchromesh 15 Forward + 3 Reverse transmission that gives ideal speed for use of any implement - an excellent value proposition at a great price. This launch will help grow the higher Horse Power category and be a trend setter, he added.
This is a class leading product which boasts of many first of its kind features, making it the right choice for the knowledgeable farmer who has a good understanding of technology. In fact the new Arjun Novo offers options of both open station as well as an air conditioned cabin, a unique offering in the sub 60HP tractor segment in India.