Mahindra and Mahindra ltd here on Thursday launched its much awaited compact SUV – KUV100, the young SUV.
Available at Mahindra dealerships across India, the KUV100 starts at an attractive price of Rs 4.65 lakhs (ex-showroom Bhopalfor the K2 petrol variant) and Rs 5.48 lakhs (ex-showroom Bhopal for the K2 diesel variant).
While talking to media persons here, Ashish Malik, Vice-President-Marketing, Automotive Division, M&M ltd, “This is a very proud moment for us, as the KUV100 turns a new leaf in Mahindra’s evolution in the SUV segment. Being the market leader in the SUV space, it has always been our endeavour to offer breakthrough products and category creators and we have consistently done that, be it with the Scorpio or the XUV500 and TUV300 more recently. Being a listening organization, we identified that today’s youth would want an SUV that helps them stand out, that reflects their personality and enhances their lifestyle. I believe the KUV100 will appeal to youth and first time car buyers with its aggressive styling, trendy interiors, long feature list and attractive price point and emerge as a winner.”
The KUV100 combines aggressive styling and an SUV stance with refined and stylish interiors, ample space to comfortably seat six passengers along with thoughtful safety features.