Mahindra and Mahindra launched its latest compact Sports-Utility Vehicle (SUV) the TUV300, in Madhya Pradesh here on Tuesday. The price of the vehicle is of the seven variants between Rs7.22 lakh and Rs9.52 lakh
Talking to media persons in Bhopal on Tuesday, Jyoti said, “Designed in-house and built on all-new platform, the design of the TUV300 is inspired by a battle tank, which gives it a tough, bold and stylish character. It boasts of bold design and style, contemporary and stylish interiors, ease of driving, technology, safety, ride and handling and technology features.”
He said the TUV300 is powered by the advanced 1.5 litre mHawk diesel engine with a two-stage turbocharger that delivers 61.5 kW and 230m torque. He claimed that TUV300 is India’s only SUV with automated transmission technology (AMT) making it effortless to drive.
The eco mode function ensures economical fuel consumption with an ARAI (Automated Research Association of India)-certified fuel efficiency of 18.49 kmpl. Further, the TUV300 gives a feeling of immense safety, with its toughened high strength, steel body shell, hydro-formed crush tips, dual airbags and automatic door lock. All the seven variants are available in six shades including verve blue, dynamite red, molten orange, glacier white, majestic silver and bold black.
A compact sub-four metre SUV, M&M is positioning the TUV300 as a ‘a true blue SUV’ and is expected to compete with the likes of Toyota Etios Cross, Hyundai 120 Active and Fiat Avventura.
With TUV300, the company aims to strengthen its presence in the compact SUV segment. Quanto, another small SUV from the company's stable, has not been able to create sizable presence in the market. The company is targeting to address needs of those customers who are looking for a pure SUV in the compact segment, which at present is dominated by crossover models.
It has been designed and developed in-house by the Mahindra design team and research has been carried out at the Mahindra Research Valley, Chennai.