Self-care brand Kimirica’s partnership with globally acclaimed star Kiara Advani has captured the internet’s attention for all the right reasons.
Every 2 seconds a Kimirica product is used somewhere around the globe due to its presence in numerous luxury hotels such as Leela, Hyatt, Fairmont, Hilton, Jumeirah, and Radisson. With a vast global reach and 30+ retail outlets in India itself, this Indore-based self-care brand has amassed great patronage both locally and globally.
Premium, consciously made, luxury, and love for oneself are the terms which resonate with both Kimirica and Kiara. In fact, Kiara’s affinity for the brand stemmed from experiencing Kimirica’s Love Story Collection personally. “A few months ago, I was traveling to Mumbai from Hyderabad after a shoot and I came across this beautiful-looking store at the airport that had amazing products,” says Kiara.