Launched in 2019, JSW Paints has so far established a strong presence in the South & West markets. It is now scaling up its operations in the North, Central & East regions to become a pan-India player. It’s entry in Madhya Pradesh is part of this national scale-up. JSW Paints has begun rolling out its all water-based portfolio of paints comprising1808 colours in Bhopal, Indore & Jabalpur.
The company aims to establish a strong presence across all local markets in Madhya Pradesh by March 2022. JSW Paints has earmarked an investment of Rs 750 crore to scale-up its operations across North, Central & East regions. These investments will be utilized to expand current paint-manufacturing capacities in order to service the customers’ demand in Madhya Pradesh and other new markets as well as on other marketing & distribution initiatives.
While talking to media persons virtually, Anuradha Bose, Vice President –Marketing at JSW Paints said, “We are pleased to offer every home in Madhya Pradesh the advantage of Any Colour One Price as part of our market entry in this beautiful State. For the first time in India, our customers, here, will benefit from pricing transparency while choosing colours for their home. With a focus on being environment-friendly, our water- based range of paints for all surfaces including wood and metal will ensure that we cater to the painting needs of every home in Madhya Pradesh.”