In the popular (film songs) category, Jeene laga Hoon track from the movie Ramaiya Vastavaiya secured the top position by being the most downloaded Hello Tune of the year, followed by the popular track from the movie Dilwale titled Jeeta Tha Jiske liye. The melodious track Ishq Sufiyana from the movie The Dirty Picture secured the third position.
These are the findings of the study conducted by Bharti Airtel. The Company on Thursday released the findings of the Airtel Mobitude study for Madhya Pradesh and Chhattisgarh for this year. Airtel Mobitude reflects the ‘mobile attitude’ of the masses.
According to the findings this year, the mobile phone is increasingly becoming popular as a medium for consumption of devotional content. While lIVE feeds from the lord Shiva’s temple – Mahakaleshwar was the most accessed of Airtel lIVE Aarti, Saawan Mohatsav and Janamashtami were the most popular festivals and Maa Sherawali’s devotional song - Aaya Maiyan Rani Ka topped the Hello Tune subscription in the devotional category, followed by Shyam Teri Bansi and Om Jai Shiv Omkara.
The extremely sought after Chhattisgarh song category revealed interesting findings with a heady mix of old and new tracks. The track Aaye Tumhare Dwaare from the album He Ganraja emerged the most downloaded Chhattisgarhi Hello Tune followed by the humorous track Saas Gaari Det He from the album Maya De De Mayaru and Baje Khunur Khunur from Turi No. 1.
The mobile entertainment space saw customers in Western India together contributing 18 per cent of the overall Hello Tune subscriptions and 50 per cent of the imagery downloads in the country. Airtel’s flagship initiative to make Facebook accessible on USSD platform witnessed immense popularity amongst masses - a whopping 93 per cent existing customer base of this service are feature phone users.