The Idea Cellular, as a part of its efforts to foster the growth of mobile internet in the region, on Wednesday launched the ‘Har Mobile Par Internet’ campaign.
The campaign has been well received by local customers in the region, and continues to help the telecom operator spread the importance of mobile internet across Madhya Pradesh and Chhattisgarh.Recognizing the company’s efforts in spreading the growth of mobile internet across the country through innovative campaigns and products, global industry body GSM Association (GSMA) one of the largest associations of mobile operators and related companies in the telecom industry, has featured Idea’s successful campaign in its latest Digital Inclusion Report.
The GSMA Digital Inclusion report is released by the association every year, highlighting the requirements of developing nations with respect to digital literacy. Idea’s ‘Har Mobile Par Internet’ campaign is showcased in the current edition of the report, as one of the successful initiatives that has made a difference in the country.
The ‘Har Mobile Par Internet’ campaign focuses on improving digital literacy across Madhya Pradesh and Chhattisgarh by providing customers access to internet on their mobile phones. The campaign is primarily targeted at Idea users in the rural sections of the region who are only using voice based services.
Identifying the need to educate subscribers across the region on the benefits of accessing mobile internet, Idea has created the program to provide individuals with a step by step digital literacy lessons via IVR.