Even as the domestic passenger car sales declined by 9 per cent, Honda Cars India limited (HCIl) has reported a sales growth of 88 per cent during September 2013 by selling 10,354 units as against 5,508 units sold during the corresponding month in 2012.
The company sold 59,617 units and posted a cumulative growth of 68 per cent in the April-Sept 2013 period as against 35,440 units sold during the same period last year. The new family sedan Amaze also witnessed an overwhelming response in India and has sold more than 38,000 units in a short span of time since April 2013, a company official said.
HCIl, also recently introduced a Exclusive Edition of Honda Brio with striking new interiors and accessories to bring joy this festive season. The new edition also marked the 2nd Anniversary of the car in Indian Market. The company has made several value additions to the existing model, creating a unique combination of styling, features and accessories.
The ‘Exclusive’ edition comes with a Sporty Black interior theme with completely new premium upholstery along with matching Instrument Panel, Interior Trims and Roof lining.
Jnaneswar Sen, senior vice president, marketing & sales of Honda Cars India ltd Jnaneswar Sen said, the sporty theme on interior was well complimented on the ‘exterior with’ addition of a new Tailgate Spoiler giving the car an enhanced sporty stance.
An attractive accessories kit including a Door Visor, Exhaust Pipe Finisher, Back-Up Sensor and illuminated Side-Step Garnish added to the appeal of the car, he claimed. Madhya Pradesh and especially the Bhopal region have been consistently contributing to the overall sales for HCIl.
Riding on the success of Amaze, the company has seen the growth of 53 per cent in the State during H1 of this fiscal year 2013-14 and had announced setting up of new dealerships in the coming year, he added.