The iconic bathwarebrand 'Hindware', today announced its expansion into tiles segment with Hindware Italian Tiles. With this, the company inaugurated a depot in Rajpura (Punjab) and announced that it will open 18 such depots across India. Currently, the company holds the largest network spread amongst any bathware company, with its presence in 259 cities. Catering to the North market, the depot at Rajpura is expected to serve distributors & retailers across Punjab, Himachal, Jammu & Kashmir and parts of Haryana.
These depots will assist trade to address demandquickly, whilst minimizing the cost for logistics and transportation. Targeting distributors, dealers, architects, and interior designers, the company has put up the state-of-the-art experience centre for Hindware Italian Tiles at the depot. The depot is spread across 33000 sq. ft with a display centre of about 3000 sq.ft and offers more than 500+ SKUs to dealers from the single location. With this extension into the tiles segment with Hindware Italian Tiles, the company reinforces its commitment towards the consumers who require a one-stop-shop caters to all bathware and sanitaryware solutions.
Hindware Italian Tiles product portfolio will include modern and sleek designs of varied sizes inspired by the possibilities of sophistication that surround the consumer. Inclusively, Hindware will support consumers to craft spaces that unite style, substance, and spirit and are imbibed with boundless energy, joy, individuality, and flair.
Inaugurating the depot at Rajpura, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath& Tiles Business, Brilloca Limited said, "Hindware is a household name, and has been at the forefront of industry-first designs and innovations. Today as we inaugurate our first tiles depot for Hindware Italian Tiles in Rajpura, Punjab, we anticipate a stronger relationship with our retailers to easily address customers across the northern region. We will be expanding our reach with more tile depots across India that will ensure an effective network between our distributors and customers at multiple touchpoints."