To celebrate world Hand Hygiene Day, Reckitt, world's leading consumer health and hygiene company, under its flagship campaign 'Dettol Banega Swasth India' launched India's first-ever public health and hygiene-focused podcast Banega Swasth India - Swasthya Mantra.
The podcast aims to engage younger audience and spread the message of importance of inculcating good hygiene practises. This podcast is available for audience across platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and Hindi.
As an extension of Dettol BSI School Hygiene Curriculum, the celebration also witnessed the unveiling of a 3-volume hygiene DIY workbook for children in English and Hindi.
Aligned to the theme of World Hand Hygiene Day 2023, 'Accelerate action together. Save Lives - Clean Your Hands', Dettol BSI through its intervention focuses on educating consumers that only a 'Swachh India can be a Swasth India'. To connect and sensitise the millennial and Gen Z audience that consumes information through new-age platforms, the Banega Swasth India - Swasthya Mantra podcast highlights the importance of cleanliness.