At a time, when social distancing is the norm, HCCB — one of India’s top FMCG companies — is encouraging people to stay home and practise yoga with family by releasing an entire music playlist on YouTube. The playlist is based on the music anthem composed by Ilaiyaraaja for HCCB.
The playlist has 11 short tracks suited for asanas ranging from physical endurance to breathing and meditation exercises, including one for relaxation. The playlist is available for free at HCCB’s YouTube channel(https://bit.ly/2Nb1dUl). The choice of releasing a music playlist for International Yoga Day also coincides with the day being celebrated as World Music Day.
The playlist has been curated and created by the team at BrandMusiq, whose Founder and soundsmith, Rajeev Raja, says, “Music has amazing curative and healing powers. It is an acknowledged source of relief for stress and anxiety. We thought it was a perfect antidote for these trying times and are very happy to have created a playlist for HCCB. We applaud their effort to promote oneof our national treasures: yoga!”
Reflecting on the playlist and its launch, Kamlesh Sharma, Chief Communications Officer, HCCB,said “Given the situation this year, people will find their own unique spots and quiet places to do yoga. We, therefore, felt that a series of good music-only tracks would be a suitable accompaniment for various asanas ranging from meditation to physical exertion. While the charm of doing a group activity on yoga day is hard to compensate, music always provides great company. I take this opportunity to encourage my team, my colleagues, friends and family to whole heartedly participate in yoga celebrations – India’s gift to the world.”