After the success of season-1 of Main Kuch Bhi Kar Sakti Hoon, the Population Foundation of India (PFI) has returned with second season of the popular television drama and celebrated success of season-1 here on Friday. Promoter of the PFI, actor and social activist Sharmila Tagore told media persons that it was great to see confident women dealing issues which were considered taboo such as family planning and domestic violence and the season-2 will focus on subjects relevant to young people, such as substance misuse, violence, menstrual hygiene and mental health.
Feroz Abbas Khan scripted, produced and directed by the renowned director, revolutionized the Indian soap opera with its synthesis of education and entertainment Kuch Bhi Kar Sakti Hoon. The initiative, supported by Government of UK Department for International Development and the Bill & Melinda Gates Foundation, seeks to change attitudes towards women’s health and empowerment. It challenges entrenched social norms such as child marriage, early and repeated pregnancies and sex selection.
The interactive Voice Response Service (IVRS) system received over 6.25lakh phone calls from people across the country, wanting to engage on the issues it had raised, and to share their own experiences. The women who discussed family planning methods with their husbands had increased from the baseline figure of 60 per cent to 67 per cent for the women who watched the serial as compared to about 62 per cent for those who did not.
Season-2 of Main Kuch Bhi Kar Sakti Hoon, focuses on Dr Sneha’s journey and dreams as she moves on from Maanavta Hospital to serve the community. She sets up the Manaavta Health Centre and brings people together to aspire for better lives.