Haier, the global leader in home appliances & consumer electronics and World’s Number 1 brand in major appliances for 13 consecutive years, is aiming for 10 to 12 percent of the market share in the washing machine segment in 2022 as it expands its product lines with two new AI enabled revolutionary washing machine series. There are Haier 959 Front Load Washing Machines with its advanced super silent Direct Motion Motor and 525 mm super drum, and the new Top Load Washing Machines with in-built Heater technology that removes 106 kinds of toughest stains while eliminating almost 99.9% germs, ensuring hygiene requirements in the present day scenario.
The Indian washing machine market size is estimated to be around 9 million units per annum. It is almost equally split between semi-automatic and automatic categories with 4.5 million units each. Haier with an overall market share of around 7-8 percent in the segment, the company sell its products through 18,000 to 20,000 stores.
It further plans to expand its reach by increasing its outlets to 27,000 across India. Moreover, Haier will invest on the shop floor for the top 5,000 outlets which contribute majorly to the premium segment.