Mahakumbh of devotion, spiritualism and culture Simhastha will be held at Ujjain from April 22 to May 21, 2016. Preparations are afoot to welcome devotees at Ujjain on this occasion.
Global level publicity is being undertaken to ensure that devotees from all over the world can take part in Simhastha. Madhya Pradesh Tourism Department did branding of Simhastha-2016 at two international exhibitions during year 2015. It put up exhibition focusing on Simhastha-2016 at 'International Tourism Bourse' at Berlin in Germany and 'World Travel Market' in london.
As many as 7,321 tourism related companies had put up their stalls at one of the world's biggest tourism exhibition 'International Tourism Bourse' at Berlin. The exhibition was held at Berlin Expo Centre. Brochures pertaining to Simhastha were distributed to visitors at the exhibition. Total 1.75 lakh people including over one lakh professionals of tourism sector took part in the exhibition.
Tourism Department displayed information about Simhastha in attractive way at stand number IN-130 at 4-day World Travel Market in london in November. Brochures were distributed to people visiting the stall. They were also invited to Simhastha.
Meanwhile, it has been decided that every person coming to Simhastha-2016 at Ujjain would get insured on entering Mela premises. This arrangement has been made by Mela administration. The person may be a government officer or employee, shopkeeper of Mela area or common devotee, all will be insured for Rs 2 lakh each. For this, the state government has made provision to pay premium of Rs 1.76 crore to insurance company.