GIFLIF Drive in Music Festival of Madhya Pradesh Tourism has been conferred with the Gold Award for the prestigious WOW Awards Asia 2022. GIFLIF Drive In Music Festival was awarded in the category of Best COVID Safety Event of the Year.
The award was presented at the 13th edition ceremony of WOW Awards Asia 2022 at Jio World Convention Center Mumbai. Expressing happiness on receiving the award, Principal Secretary Tourism and Culture and Managing Director, Madhya Pradesh Tourism Board Shri Sheo Shekhar Shukla said that this innovation of Madhya Pradesh tourism has been appreciated internationally. He congratulated the officers and employees of the tourism department and institution.
Principal Secretary Shri Shukla informed that this was India's first drive-in music festival during the time of Covid 19, in which all the parameters of Covid 19 and social distancing were followed. Innovation is the way forward and with out-of-the-box thinking, the festival was organized in association with GIFLIF. This award will motivate us to innovate more for the visitors and the tourists. More such experiences are being planned across the state in the near future.
A comedy and music fest, The Great Indian Film and Literature Festival (GIFLIF) took place on March 26 and 27, 2022 at MPT DDX Drive-in-Cinema.
It is organized by MP Tourism, Mansarovar Global University and White Walls Media. Famous artists and music bands of the country Bombay Gun, Bally Maran, Char Hazari and Agni performed at the festival. WOW Awards is Asia's largest business and recognition platform in the experimental marketing, MICE, LIVE entertainment and wedding industries.