Prime Minster envisioned Swachh Bharat Abhiyaan for cleaner India. While addressing a State-level Inter Media Publicity Coordination Committee (IMPCC) at Maulana Azad National Institute of Technology (MANIT) on Tuesday, Additional Director General of PIB PJ Sudhakar said that Mahatma Gandhi was very passionate about sanitation and hygiene.
Swachh Bharat Abhiyaan is fruit of Gandhi’s dream. He further stated that various policy initiative and projects have been undertaken by Central Government to develop core and support infrastructure in order to promote e-Governance in a holistic manner. Digitization and technological advancement will ensure effective dissemination of information to large number of people. Appukuttan KK, Director, MANIT informed the members that the institute has signed a MoU with National Aeronautics and Space Administration (NASA) with a budget of Rs 20,000 crore for carrying out research in astrological field. Appukuttan also gave a scintillating presentation on Achievements of MANIT.
Setu Madhvan, Director, Doordarshan announced launch of agriculture based Electronic Channel ‘Kisan TV’ on the occasion of Gandhi Jayanti. He said that the sanitation is directly linked to health and thus it cannot be taken lightly. He assured the members that best possible publicity will be given to all the Central Government Departments for spreading awareness for Swachh Bharat Abhiyaan. While speaking on the occasion Khan, Director All India Radio said that being public broadcaster is providing information and entertainment to the people.
Rajiv Jain, Director, Dorodarshan said that scientific temperament needs to be developed in Central Government Institutes. A feature on “Digital India: E-Governance” written by Sudhakar was also released on the occasion. The IMPCC meeting unanimously decided to focus on publicity on the theme of “Swachh Bharat Abhiyaan” during the month of October 2014. The heads of Government media organisations across the state like Press Information Bureau, All India Radio, Doordarshan, Directorate of Field Publicity and several public sector undertakings have also attended the meeting.