The #EqualHue initiative has launched a first-of-its-kind outreach and excellence programme, comprising youth tournaments, financial assistance and technical opportunities, to support girls and women in India who aspire to play cricket. The Equal Hue project, a movement focussing on gender equity in sport, was founded in 2020 by former India cricketer Snehal Pradhan, author Karunya Keshav and The Sports Law and Policy Centre.Equal Hue Cricket, conceived under the Equal Hue project, is a collaborative effort involving the #EqualHue team, GoSports Foundation and Meraki Sport & Entertainment.
It is a pioneering initiative aimed at creating pathways for aspiring female cricketers from across the country, enabling them to start, stay in and succeed in the sport, while leaving a tangible impact on our country’s socio-economic fabric. To coincide with Women’s Day 2022, the initiative has launched a tri-pronged programme to: engage girls through Under-16 tournaments in 12 cities, enable those aged 16-23 with scholarships to continue in cricket by offering need-based financial assistance and career support, and enhance excellence through an elite development programme.
Speaking on occasion of the launch, Snehal Pradhan, programme director, said: “We at the Equal Hue project have always wanted to make a difference on the ground for women's cricket. But first we needed to document ground realities, which we did with the Equal Hue report. Now, having identified the areas to focus on, we move into the action phase with Equal Hue Cricket.