Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary, earlier owned by Goldman Sachs and Mitsui Ventures. This acquisition is a strategic move to grow and strengthen the Group's Confectionary portfolio, whilst widening its distribution reach across grocery and other retail outlets.
DS Group entered into confectionary business in 2012, and has a strong assemblage of popular non chocolate brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze and the recent partnership with luxury Swiss chocolate brand Läderach for its maiden launch in India. Pulse has been a leader in the hard boiled Candy segment for last 7 years.
The brand LuvIt brings in a wide range of decadent chocolate and confectionery products that would augment the confectionery portfolio of the Group with a range of rich milky chocolate, crunchy wafers wrapped in delectable chocolate, fruit/chocolate flavoured lollipops.