Dabur India ltd here on Friday unveiled its oldest and largest brand Dabur Amla Hair Oil in a contemporary avatar with a sleek and consumer-friendly flip-top packing.
The new identity modernises this over 75-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with today’s lifestyle. The new PET bottle is sleek and curvaceous, designed to fit comfortably in the hand and it also has a flip top with a nozzle for easy application.
While talking to media persons, Dabur India ltd Marketing Head - Personal Care Praveen Jaipuriar said the company also announced the signing of cine star Sonakshi Sinha as the new brand ambassador along with Priyanka Chopra. This is the first time in the history of the brand that two reigning beauty queens of Bollywood would be together endorsing Dabur Amla Hair Oil. A commercial featuring the two cine stars would be on
air shortly.
“Indian woman is changing, and so are her aspirations and beauty needs. Whether she lives in a urban or rural India, she aspires for beauty and seeks modernity in all the products she uses. In order to meet these evolving needs of today’s woman, Dabur Amla Hair Oil has undergone a facelift that makes the brand more youthful, contemporary and in sync with today’s consumer,” he added.
Dabur has been careful to maintain the same high quality with no compromises on the quality and ingredients,” Japuriar added.