After losing it during the recently held urban body elections, the Bharatiya Janata Party is on a soul searching mission to select a ‘rural’ leader who can lead the rural front.
The BJP leadership now comes to the conclusion that urban leader is not able to give enough time to the rural area so the party was losing there.
The weakness of the saffron party in rural areas came to light for the first time in Assembly election when the BJP candidates lost in Dabra and Bhitarwar constituencies. This alerted the party and after the defeat of the party in urban bodies’ elections in rural areas, the party started to attention in rural areas.
The weakness in rural areas was due to holding of meeting of rural branches in the city only. So the party lost contact with rural workers.
The leaders of rural unit also belonged to the city so these were reasons of weakness of the party in rural areas. The party has now decided to enrol 3 lakh new members in rural during membership drive.
The target of 50,000 members has been given Yuva Morcha, Mahila Morcha, SC, ST Morcha have been given the target of enrolling 25000 members each.
The organisation secretary rural Ashok Dantre said the party had become weak in rural region, but the difference of defeat had now become very less in the recent election. Even than some steps necessary to take in this connection. So the organisation is going to prepare a work plan.