A National Webinar on Marketing Prospects was organized by Bhopal Management Association on Monday.
The keynote speaker Asim Srivastava, CEO, McNally Sayaji and CMT, TEDx Speaker, interacted with the students during the webinar.
It is to be noted that National Seminar on Marketing Potential was organized by Bhopal Management Association which is affiliated to All India Management Association, New Delhi.
In this webinat the keynote speaker Asim Srivastava spoke about the challenges and opportunities in marketing. He said that there are immense possibilities in marketing and there will be a new era of digital marketing. It is very important for a new business to know and determine the market potential of the product of service being offered. If the market potential is very low then there is no point spending a lot of money on the product. One of the most important aspects of market potential is the amount of business a product can generate in future as compared to today.
Companies can also evaluate the market share of companies in the market. The most relevant question is the target market growing for the offering. Market potential helps business plan better and launch their products and services with better preparation.
Depending upon the overall market potential, companies can identify the sales potential, or the amount of sales they would be doing in that identified market.
The welcome address was given by Pradeep Karambelkar, President, BMA and the road map of BMA in which a national seminar was organized on the third Saturday of every month, training to the trainers, launch of BMA Journal, Udyog Academy conference.
The programme was conducted by Late Geetika Bhargava, Student Member, BMA and the vote of thanks was done by Dr. Deepak Motwani, President, National Seminar Committee and Executive Member, BMA. BMA members and students of other institutions participated in the program.