The Adventure Travel Trade Association (ATTA) has chosen Bhopal, as a destination for its first AdventureNEXT event in Asia. Bhopal witnessed the curtain raiser of this international event, which focuses on adventure tourism by combining marketplace meetings, networking opportunities, inspirational speakers and educational sessions.
ATTA also unites countries and destinations in a region with a singular objective, increasing awareness about the abundance of adventure travel opportunities. After successfully hosting events in countries such as Macedonia, Mexico and Jordan, AdventureNEXT selected Bhopal to host the three-day event scheduled from December 3 to 5, 2018.
AdventureNEXT events travel the globe introducing adventure destinations to international buyers and media while incorporating educational workshops and sessions covering regional topics. This December is India’s time to shine. Embodying the event’s theme, Pulse of Tomorrow, delegates will tune into their professional calling and explore future-driven business opportunities from Madhya Pradesh, the heart of India.
The event focuses on introducing adventure activities and adventure trips not only throughout Madhya Pradesh but also in entire India. The event is targeted at the travel - tour operators and media from across the country. Amongst the entire tour by AdventureNEXT, the adventure destinations in Madhya Pradesh will be of chief emphasis.
Sharing his excitement on the curtain raiser event, Hari Ranjan Rao, Principal Secretary Tourism and Managing director, Madhya Pradesh Tourism Development Board said that AdventureNEXT is one of the most significant events of ATTA. This is the association’s first event to be hosted in Asia, and Madhya Pradesh is privileged to have the opportunity to host this event in India in December.