The challenge was to seize the opportunity and uncork the creative genius in you. Tarul Bundela and Vipul Singh Bundela, brothers from Bhopal, have done just that and have emerged as the one among the finalists of ‘Crash the Pepsi IPl’ campaign.
Their film titled ‘The Break Up’ and ‘Athithi Devo Bhava’ has been shortlisted from over 500 films entries that were submitted by consumers from all over the country. The brothers have been awarded a cash prize of Rs1,00,000 and won seats for themselves and their friends and family in the esteemed Pepsi VIP box for the match in Delhi. Also, both the films are now in the running list to be one of the winners.
‘Crash the Pepsi IPl’ is a first-of-its-kind, campaign by Pepsi that challenges consumers to make a 30-second Pepsi television commercial to show their love for the brand. Winning entries stand the chance of having their ad-film telecast on national television and replacing the brand’s official ad on-air during Pepsi IPl 8, April 8 to May 24.
The campaign has seen an enthusiastic response from audiences all over the country with over 500 entries being submitted. The campaign will last till the end of this season of Pepsi IPl and will see more consumers’ ad films ‘Crashing the Pepsi IPl’. The entries are being adjudged by an elite jury comprising today’s hottest movie star and Pepsi ambassador Ranbir Kapoor, distinguished film director and producer, Gautham Menon, and celebrated music composer Pritam.