In an apparent bid to compete with bikes like Hero’s Splendor and Passion and Honda’s Dream Yuga in the mid-segment of mileage motorbikes, Bajaj Auto, one of the world’s largest motorcycle manufacturer companies, on Wednesday launched a new 100cc bike — the Discover 100M for MP market.
Kamlesh Nankani, DGM, Bajaj Auto ltd, (Motorcycle Business) said that the bike is powered by Bajaj’s patented 4-valve DTS-i technology, provides 9.3 Ps of power, and fuel efficiency of 84km/l (as per CMVR norms). It is positioned in the mid-priced value 100cc motorcycle segment.
It may be mentioned that this segment forms 45 per cent of the overall motorbike industry in India, and Hero is currently the leader in this segment with 20 per cent market share.
Nankani said the Discover series of bikes have redefined the ‘Mileage Bike’ segment and added that in this segment the competition offered only plain very basic bikes as the predominant consideration of the customer is Mileage.
He further informed that the Discover 100M will be priced at 47,073 (Drum) & 50,147 (Disc) (ex-showroom MP). It will be available in five colours - Flame Red, Brilliant Blue, Midnight Black (Red decals), Midnight Black (Blue decals) and Midnight Black (Olive Decals).
The features of the new bike include - World’s first 4 Valve DTS-I engine, CMVR Mileage of 84 kmpl, Class leading 9.3 PS Power, Class leading 9.02 N-m Torque, Very high power to weight ratio (82 Ps/Ton) and Top Speed of 95 km/hr.
Besides, this bike has features of electric start as standard, Gas filled Nitrox Suspension, low Maintenance Battery, Petal Disc Brake and Premium Aluminum side sets.