Bajaj Allianz General Insurance, one of the leading private general insurers in India on Monday announced the launch of its ‘#Care4Hockey’ campaign. The Company has associated with Rani Rampal, Indian Women’s Hockey Team Captain who is the face of this campaign. The thought behind this campaign is to elevate field Hockey’s recognition in our country and showcase how supporting a person to attain their goals can enable them to make a difference in the society.
‘#Care4Hockey’ is a one of its kind campaign from the Company with a goal to support the development of Hockey in India from the grass-root level. Bajaj Allianz General Insurance associated with Rani Rampal – whose relentless determination, focus on her goals, and a never-give-up attitude along with the timely support she received, helped her stand where she is today. She is an inspiration to a generation of women who dare to achieve their dreams by defying all odds. Thus, resonating with the brand’s proposition that hard work, focus along with care, and support from those around you can help you reach your goal line.
Learning from Rani’s journey and the struggles of many like her, Bajaj Allianz General Insurance has gone one step ahead and has associated with One Thousand Hockey Legs, a flagship project of Delhi-based NGO - Hockey Citizen Group. As a part of this association, the Company will contribute towards supporting underprivileged children pursuing hockey in terms of coaching, nutrition, and equipment. With this campaign, the company hopes to support in the development of hockey at the grass-root level, thus providing an opportunity for many, in making their mark in the world and become future role models of tomorrow.