The national campaign, ‘Kids Carnival,’ launched by Yamaha to popularise its maiden family offering, the ‘Alpha,’ and its safety mascot, ‘Zippy,’ concluded here on Monday.
While talking to media persons, Director-Sales and Marketing Yamaha Motor India Sales Pvt ltd Jun Nakata, said, “This campaign is being organised to increase awareness among the kids about traffic rules and also to impart important information which could help them in riding safely on the roads.”
Nakata also said that they are the future customers and such kind of campaigns would help in maximising their reach among the youth and kids. He said his company would target scooter as this segment has huge demand and would concentrate more in the segment in future as this segment has immense potential and is also not explored yet.
Zonal Sales Head Yamaha Motor India Sales Pvt ltd Raja Siddharth said that Yamaha Motor India Sales targets to increase its market share to 10 per cent by the end of the current fiscal.
He also said that around 300 two-wheeler vehicles are being sold per month in the city and the number would increase in the next few months. Around 1.3 per cent is the share of Yamaha in Madhya Pradesh and one per cent of the two-wheelers sold are of Yamaha.
Siddharth shared that the latest offering in the scooter segment is Alpha scooter which targets the family segment. The sales growth was encouraging as in the month of April it recorded a sales growth of 42 per cent.