The Madhya Pradesh Animal Husbandry Department on Tuesday signed a Memorandum of Understanding (MOU) with Bharat Financial Inclusion limited to roll out the animal healthcare services programme ‘Pashu Dhan Sanjeevani - 1962’ in the State.
The MoU was signed in presence of Animal Husbandry Minister Antar Singh Arya and Principal Secretary Ajit Kesari. MoU was signed by RK Rokde, Director, Animal Husbandry and MR Rao, CEO & MD, BFIl. Geoff Woolley, Independent Director and Srinivas Reddy Vudmula, Chief People Officer were also present at the signing ceremony.
‘Pashu Dhan Sanjeevani – 1962’ is the first of its kind initiative by any State Government in the country. Animal owners can now avail a range of veterinary services by dialling the toll-free helpline number 1962. Veterinary services including emergency treatment, on-demand artificial insemination, vaccination and deworming will now be provided at the door-step of farmers. The service will help farmers immensely as they used to face difficulty in bringing cattle to the treatment centres.
The IT ecosystem for the initiative has been developed by Bharat Financial Inclusion limited. The service delivery process will be enabled and monitored through the ‘Bharat Sanjeevani’ software and a mobile app specially developed for doctors, veterinary field officers and artificial insemination technicians.
The announcement follows the success of a pilot which was launched in 945 villages in Obedullahganj and Badi of Raisen district besides Kannod and Bagli of Dewas district in February this year.
As many as 300 cattle suffering from critical ailments had been saved and 1,000 animals had been treated for various ailments.
The State Government has decided to expand the ‘Pashu Dhan Sanjeevani -1962’ programme to other districts in the state in phases starting April 2018. By August 15, 2018, services under the programme will be available in all the 51 districts in Madhya Pradesh.
The ‘Pashu Dhan Sanjeevani – 1962’ empowers farmers across the state as they will now have real-time access to quality healthcare services for their animals. A 24x7 call centre bridges distances and acts as the central command centre for providing the services. A team of doctors and veterinary assistants will provide tele consultation or schedule a visit based on the severity of the cattle’s health condition.