Amway India, one of the country’s leading FMCG direct selling companies has embarked on a digital transformation journey.
Aligned with some of the biggest global trends, Amway’s multi-year growth strategy includes unleashing entrepreneurship through social commerce - a next- generation trend that will reshape the future of commerce. Digital is the most heavily invested function at Amway and as part of its digital transformation journey, the company has announced an investment of INR 150 crore in India to boost manufacturing automation, home delivery and to strengthen its digital capabilities. With this investment, Amway India aims to improve its reach and offer an unparalleled user experience to its direct sellers and their consumers.
In line with the Government of India’s ‘Digital India’ initiative, Amway has been strategically investing in building its digital capabilities and strengthening its online presence to enhance distributors’ productivity, improve customer engagement and product accessibility.