Vice Chairman of Amul Federation limited Jethabhai Aahir said, “For our fresh products there is enormous possibilities in Jabalpur which has a daily market of 2.70 lakh litres of milk and 94 per cent of the milk is sold loose which could not be considered to be a quality product while Amul assures to provide fresh and quality products in the whole year as reasonable price.”
Aahir was here on Wednesday at the launch of ‘Amul’ products. He further said that the brand came into existence before the country’s independence and has become an example of strength of cooperative union. The brand wants to serve 11 lakh residents of Jabalpur and targets to attain market share of 20 percent in the region.
Popular milk products brand ‘Amul’ of the country has launched ‘Amul’ milk in the region on Monday; Gujarat Co-Operative Milk Marketing Federation limited (GCMMF) which handles marketing of the brand announced the launch of its packed milk in the region. Customers would be offered pouch milk, packed curd and pouched butter milk.
Amul full cream milk ‘ Amul Gold’ would be priced at Rs 25 for 500 ml pouch milk, toned milk Amul Taza at Rs 20 for 500 ml pouch and Rs 39 for 1 lt pouch, double toned pouch Amul Slim-n-trim at Rs 19 for 500 ml.
With an existing turnover of Rs 27000 crore Amul federation limited sells around 120 lakh liter pouched milk in the country. In the Indian market Amul has a share of 25 per cent in pouched milk.
Amul has started selling its fresh products in Gujarat, Delhi and NCR, Uttarakhand, Punjab, Uttar Pradesh, West Bengal, Maharashtra, Madhya Pradesh, Rajasthan, Andhra Pradesh, Telangana, Chhattisgarh, Goa and Himachal Pradesh.