Bharti Airtel on Thursday organised — ‘Each One Teach One Day’ — an industry first initiative aimed at driving internet literacy in India and contributing to the nation’s larger digital inclusion agenda.
As part of this, Airtel’s network of 1.4 million retailers, 20,000 on-the-field executives and 15,000 employees across a total of around 1,800 towns pledged their support towards the cause of widespread internet awareness in India, and spearheaded this movement as ‘internet ambassadors’ who dedicated the entire day to make people internet literate.
Recently, Airtel had launched its ‘One Touch Internet’ WAP (Wireless Application Protocol) portal designed to help first-time users to discover the internet easily and see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs.
Srinivasan Gopalan, Director, Consumer Business, Bharti Airtel said, “With over half a million callers daily, our recently launched ‘One Touch Internet’ has seen tremendous response from people across the country and validated India’s deep interest in learning how to use the internet on their mobile phones. like we saw the mobile device grow become the default way of making voice calls, we firmly believe that going ahead, more and more Indians will to enjoy their first-time internet experience on their mobile phones. We envisage an internet-empowered India in years to come and encourage every internet-aware Indian to contribute their bit to our ‘Each One Teach One’ agenda by initiating someone into the exciting world of the internet.