NueGo, the flagship inter-city electric mobility coach brand of GreenCell Mobility, conducted first of its kind interview-based study with over 2800 respondents across 10 cities in partnership with Kantar, the world's leading insights and consulting company. The study was aimed at understanding the needs of the Indian inter-city traveller and has revealed 79% of inter- city travellers feel there is a lack of standardization in different aspects of bus travel like punctuality, cleanliness/ hygiene, provision of food and beverages.
The study included multiple bus traveller segments- Premium AC, Affordable AC, Non-AC, using both qualitative and quantitative research. A qualitative researchsurveywas also conducted among inter- city bus travel stakeholders like private bus operators, offline ticketing agents and online aggregators. Majority of the inter-city bus travellers were found to be working Males with an average age of 35 years.
The study further shows that leisure is the top reason for travel (58%) for travellers across the country with preference given to travelling with family or friends. The zone wise data showed that Travel for leisure is higher in the North (70%) compared to West (56%) and South (55%).
When choosing a mode of transport, comfort, hygiene, and safety are the top considerations along with cleanliness.