There could not be any worse time than February 2021 for Kikkoman Kikkoman Soy Sauce - or any company - and especially a food business to launch full-scale operations in India. The coronavirus pandemic was at its peak.
Restaurants and cafes were closed or had strict restrictions on hours and capacity. Distribution networks were disrupted.
Supply lines were uncertain. Normal life was suspended as lockdowns confined Indians to their homes.
Kikkoman Soy Sauce was served in 18 million* dishes across India in one year. Apart from the remarkable number, the circumstances in which it happened are even more so.
Yet in one year, up to March 2022, Kikkoman Soy Sauce from Japan advanced across India, ending up on the condiments shelf in the kitchen, entering cafes, hotels, and restaurants, being sold in shops, and reaching distributors in over 20 cities.