The vibrant world of Hindi cinema is considered a reflection of the art, culture and literature of India. Film personalities once decided that India’s glorious history and prospects must be outlined in every way around the world, so that India’s credibility can be established in the world and this responsibility was entrusted to IIFA.
In the new century 2000, the foundation of the award was laid in London, United Kingdom. The event was so successful that the whole of Britain in one voice called India ‘Hum Dil De Chuke Sanam’ and it was also the first film to receive the Best Film Award. Many countries expressed their interest in organizing IIFA with eagerness after the success of the London IIFA. The second award function was held in Sun City, Africa. Then Malaysia, Singapore, Netherlands, Dubai, Thailand, Macau, Sri Lanka, US, Spain, Thailand, ie country by country, India’s fame spread worldwide.
IIFA’s social concern
In view of the social and cultural concerns of the South Asian community living in Yorkshire, Britain, the Government of Britain invited IIFA again and in 2007, the exciting 3-day festival of IIFA in Sheffield, Yorkshire, brought a sense of harmony among the citizens once and for all. Not only this, Yorkshire’s identity and credibility was established throughout the world and it emerged as a major center of tourism for Britain. Even after this event, Indian cinema, festivals and culture are enthusiastically assimilated in Yorkshire till date.
Event with unlimited investment scope-IIFA
IIFA was organised in Singapore. The event overwhelmed Singapore. At the same time, Singapore felt that economic activity had increased during this event. It was then decided that a methodical study of the event would be conducted. The results of this study shocked Singapore. It was found that in the short term, many purchases were made in the markets during this period. The hotels did a great business. Tourists came in large numbers and the tourism sector grew by 30 percent. Also, for a long time there was a large investment in Singapore. After this study, Singapore again requested IIFA to organise the event and similarly many countries including Africa have repeatedly demanded to organise IIFA.
While the entire world has acknowledged the greatness of historians, litterateurs, artisans, artists, but still our state is struggling to establish its credibility. I want that now the identity of Madhya Pradesh is established in good context in the whole world. That is why I invited IIFA. I am grateful from the core of my heart that IIFA accepted our hospitality despite invitations from many countries and States, as IIFA shapes its organisation with governments only, whether it is from countries or states.
It is said that child is the father of man. As soon as the dates of IIFA’s event were announced in Madhya Pradesh, most of the hotels in Indore were booked. The market started preparing for its business. The tourist sites of the state have become active. Event management students are also keen on the event. IIFA will also give certificates to the participating students.
I, dedicate this IIFA Award programme to the tribal brethren of the state and the common citizens because this event will open the doors of prosperity for these people first. Let us all make the event a success. IIFA will prove to be the stepping stone for the progress of the State.
(From the blog of Chief Minister of Madhya Pradesh Kamal Nath)