The book 'Big Country, Little Business,' a comprehensive guide for Indian micro-entrepreneurs and small businesses.
The book offers an in-depth analysis of the challenges faced by small businesses, which serve as the backbone of the Indian economy. Authored collaboratively by eminent author, social entrepreneur, educationist, and chairman of the AISECT Group Shri Santosh Choubey; business leader, educationist, and Chancellor, SCOPE Global Skills University, Siddharth Chaturvedi; and educationist, influencer, author, and EVP of the AISECT Group, Pallavi Rao Chaturvedi, the book combines their diverse expertise of 40 years and success secrets from 40 successful businesses. It provides practical tips, actionable strategies, and over 100 innovative business ideas to guide small enterprises towards success.
During the book launch event, the authors shared their personal experiences and the inspiration that led to the creation of this book. The event commenced with a warm welcome to the guests, followed by an in-depth discussion by the authors on the key highlights and objectives of the book.On this occasion, Santosh Choubey said, “Today 90 percent of the small businesses in India are coming from Tier 2 and Tier 3 cities. So there is a lot of potential for small businesses, but they also face many challenges. This book is a guide for small businesses, which not only inspires them, but also teaches practical ways to make their business successful.” Dr. Siddharth Chaturvedi, while talking to journalists, said that “At present, India has the third largest small businesses ecosystem in the world.
There are more than 1.60 lakh registered small businesses and 5 crores 70 lakh micro enterprises here. Medium and small industries contribute 30 percent to the country's GDP. Keeping these things in mind, we have emphasized on explaining the process of starting a business in the Indian context. Our effort was that this book presents a detailed picture of business possibilities. In the digital age, small businesses should know how to use technical tools correctly and we have tried to explain it in simple words.”
Pallavi Rao Chaturvedi, co-author of the book, highlighted the relevance of this book for women and youth.