Youva, the domestic stationery brand from the house of Navneet is all set to begin the new year with the launch of a new sub-category of premium long books ‘Youva Stellar’, a much-required upgrade with an aim to provide a better-quality writing experience for students.
Over the years we have seen so many upgrades in categories like mobile, fashion, automobile but the student longbooks space was neglected. Longbooks are used by college students to write their study notes, practice, and revise answers. It is an integral part of college life and remains with the individual all the time. Many students complain about the paper quality or the impression of ink coming onto the other side of the page while writing. Youva identified this problem and developed a new subcategory for students who want no distractions while studying and that is why it is essentially an upgrade. Youva seeks to introduce this unique product range as a symbol of their progressive move towards enhancing students’ user experience. Over a period of time, everyone evolves. There is a constant thirst to upgrade our lives, habits, preferences and Youva Stellar is an extension of this.
The thicker papers (64 gsm) will ensure not leaving any mark on the other side, helping them retain their attention on the work they are doing. It is also a fact that writing on a thicker and better-quality paper inspires one to write with good handwriting.
Stellar longbooks offer a sophisticated and finished matte look.