The 36th XlRI MAXI Fair, the annual disguised Market and Consumer Behaviour Research Fair conducted by the Marketing Association at XlRI (MAXI) concluded recently with great fanfare at the XlRI- Xavier School of Management. The event was held on January 17-18, 2015 at the XlRI Campus in Jamshedpur.
Coveted as one of the biggest marketing event in the B-school circuits, MAXI Fair 2015 was themed on the ‘Swachh Bharat’. Keeping true to with its theme, MAXI kick started the activities of the 36th MAXI Fair on January 17 with the students of XlRI and Tongji University, China-XlRI’s partner institute in Global MBA Programme, in an attempt to spread the cleanliness message launched by Prime Minister Narendra Modi, organised a cleaning drive at Sonari, Jamshedpur to promote and spread the message of cleanliness in the locality.
The highlight of the MAXI Fair 2015 was the ‘Banega Swachh India’ campaign with support of leading hygiene product brand Dettol. The campaign also aimed to set the record for the most number of participants in a handwash relay. The record, previously created in Sri lanka by 650 participants, has been shattered by the registration of over 1000 residents of Jamshedpur.
The record will be officially confirmed by Guinness World Records after completing the verification procedures in 8 weeks. Prof. Sharad Sarin, Professor of Marketing at XlRI is the pioneer of this special event.