In the backdrop of the existing Covid-19 pandemic, Sesame Workshop India (SWI) has taken its water, sanitation, and hygiene (WASH) initiatives to the next level. SWI has partnered with Planet Water Foundation and is targeting the diarrheal season (diarrhoea death’s peak in the month of January) to renew and reinforce the need for washing hands and maintaining hygiene as a sure-shot means of avoiding the disease which is the 8th-highest cause of deaths globally.
Safe drinking-water, sanitation and hygiene are crucial to children’s health and well-being. With the growth in digital communication techniques, SWI has focused on technology and story-telling to bridge the communication gap, and reach out to the children and their families to catalyse a paradigm shift in the habits of the masses.
Kristen Steele, Vice President, Planet Water Foundationsaid that “Handwashing is a cost-effective, healthy hygiene habit that can prevent many diseases amongst people and save lives. While the pandemic has led to an increase in the levels of awareness about handwashing, we aim to continue to emphasize upon the sustenance of this hygiene behaviour with Sesame Workshop India.