Today, the popularity of a company depends on the brand. It is an identity of the company and or their products in the market. Brand Management process of identifying and managing marketing techniques for a particular service or product to increase its market value, and popularity among the customers. The work of a brand manager is to plan, develop and direct the marketing efforts for a particular brand or product. Individuals wanting to make a career as a brand manager must hold an MBA degree in Brand Management or Marketing Management. If you are quick on your toes, result oriented, creative, energetic and organised, a career in this field can take you places. A few colleges to study Brand Management are: