legendary lyricist Gulzar and actor Irrfan, both avid readers came forward with NBT, India to strengthen the reading society. Irrfan is involved in a 360 degree promotional and advocacy campaign for upcoming, Asia’a biggest Book Fair— New Delhi world Book Fair.
When asked for his association with NBT. He said: “Books are integral part of upbringing. Anyone’s personality is defined by the kind of books one read. So I thought, it would be best to be part of this initiative.
Gulzar recited one of the poem Kitabeh in which he communicates that how books shapes the intense feeling of different facets of human relationship. MA Sikandar, director, NBT said: “Gulzar sahab and Irrfan are the icons of literature and theatre. It’s a good gesture on their part to come forward to promote books and reading in the society. No doubt this year the world book fair would attract a good number of young adults and children towards books and reading. NBT hopes to receive similar kind of support from other celebrities in its endeavor to enable a reading society.”
New Delhi World Book Fair (NDWBF) is the largest book fair in the Afro-Asian region which was first organised in the 1972. The 22nd NDWBF will be held from February 15 to 23, 2014 in collaboration with India Trade Promotion Organisation in Pragati Maidan.