A day-long workshop on ‘Sports marketing & production’ was held at the Apeejay Institute of Mass Communication, reflecting the importance that sports has gained in the society and the media landscape. This industry-driven Faculty Development Programme was attended by academicians from over 17 University Departments / Colleges / Institutes.
The key speakers for the workshop were: Sandeep Goel, co-founder, Sequoia Fitness & Sports Technology Pvt ltd and former vice-president- sponsorships, Indian Cricket league and Brij Bakshi, visiting professor, University of Delhi, cluster innovation centre and Professor Emeritus, Apeejay Stya University. Bakshi also has to his credit multi-camera productions at Sydney Olympics 2000, Athens Olympics 2004, london Olympics 2012, Melbourne Commonwealth Games 2006, Cricket World Cup 1999 in UK and 2003 in South Africa.
During the pre-lunch session, Goel discussed the diverse perspectives of the growth of the Sports Industry both ‘on the field’ and ‘off the field’ including cricket, soccer, boxing and wrestling, among other sports.He laid stress on the need to understand the psyche of ‘sports fans’ because it is there that sports marketing comes into play. He also cited the example of Magic Bus.