The Centre for Marketing in Emerging Economies, IIM lucknow is conducting a pre conference workshop of ‘listening to Consumers of Emerging Markets’ on January 8 and 9, 2014 at 9 am in Auditorium, IIM lucknow — Noida campus, Sector-62.
The workshop on metaphor and ethnography will be conducted by prof Jerry Olson, founding partner of Olson Zaltman Associates; Professor Emeritus of Marketing at Penn State University; prof Russell Belk, an expert in consumer behavior and marketing at Schulich School of Business, York University; Holger Metzger: MD, TMRC Impact and many more. It also features demonstration of practitioners from the BRIC countries presenting the applications of these methodologies in their respective countries. IIM lucknow’s Annual conference is from January 9 to 11, 2014.