Mudra Institute of Communications, Ahmedabad (MICA) has launched a unique market intelligence product called MICA Indian Marketing Intelligence (MIMI) that assists businesses in making sound and strategic marketing and business decisions in India. India's complex socio-cultural, political and demographical mix can present challenges in terms of developing new products, identifying market segments, designing market-entry strategy and effectively launching products into different regional markets with greater variation.
Built around a unique data-fusion algorithm developed by the professors and researchers of MICA, MIMI fuses the variety of structured information, compiled from authentic sources, to provide a composite, granular market-view. It also provides Market Potential Index (MPI) and other data separately for rural, urban and total Indian market for more than 630 districts, hitherto not provided by any other similar product.
MIMI can be used by researchers, consultants, entrepreneurs, academicians and students to get a better understanding of markets and their potential across India.