It is a good way to recruit in today's digital world. By sending out adverts to students on a certain campus, geofencing can help you recruit current or future college graduates, says LALIT SINGH
Targeting a specific set of people earlier used to entail identifying a neighbourhood and sending mass mail from the post office. However, on the internet these days, location-based targeting is more powerful and accomplished with greater precision. Such strategies can be used for a lot more than just product promotion and service offers. It's also useful for recruiting, as it allows you to focus on specific neighbourhoods, universities, companies, hospitals, and other locations that can be useful in your talent search.
Geofencing is a location-based service in which a mobile device enters a virtual boundary set up around a geographical area and an app or other software that uses GPS, Wi-Fi, or cellular data to trigger a pre-programmed action. Depending on how the geo-fence is configured, it can send push notifications, SMS messages, alerts, or targeted social media advertising.
It is the method of setting up a virtual, wireless boundary – around an event, a postcode, or a neighbourhood — so that individuals in that region receive messages or adverts on their cellphones. Perhaps the most well-known application of the technology is the distribution of coupons to potential shoppers passing by establishments. For several years, retailers have used this technology to offer discounts and coupon codes to clients who enter a specific area around their businesses. The idea is to get them to come in and buy something.
Talent acquisition
Geofencing is a good way to recruit in today's digital world. By sending out adverts to students on a certain campus, geofencing can help you recruit current or future college graduates. While aggressive, this method is effective for firms wanting to hire passive people. Geofencing can be used by businesses of any size and in any industry. It's a fantastic technique for attracting talented and skilled employees to your company. Using geofencing for recruiting might also help you find specialised individuals. The ubiquitous usage of phones, targeted attention, personalization factor and the variety of ways to communicate with potential prospects make geofencing for recruiting effective.
Increasing Usage of Phones
With so many people owning cell phones, it makes sense for businesses to use them to reach out to customers and jobseekers. Recruiters can utilise geofencing to show relevant mobile ads or send out notifications to candidates. Advertisements can reach potential employees at any time of day.
Targeted Approach
Geofencing also allows companies to recruit in a more focused manner. Companies are utilising geofencing for recruitment since it is a results-driven technique. One can target certain prospects based on educational records or online profiles when they design their ad and establish a virtual radius for their recruitment campaign. Candidates benefit from geofencing's specific focus because it alleviates some of the inconveniences of looking for a new job. Candidates will be able to see a vacancy in their field and area if they respond to your post. As a result, the company's advertising efforts will receive a better response rate.
Mapping Attendance Using Geo-fencing for Workforce Management
Organisations can do more with geo-fencing than just recording the clock in and out time. It allows companies to track their employees' whereabouts in real time and run a number of security checks based on their GPS location to guarantee that everything is running well at work. A good change management software system can guide the personnel and allow employers to communicate with them.
Personalisation
When a company decides to target prospective employees in a certain area, they may tailor their adverts to reflect the culture of the place as well as the people who live there. They can also customise their messages and utilise personalisation to make users feel as if the message was written particularly for them, rather than sending out mass adverts that appear to be spam.
Companies can also develop an ad campaign that generates engagement and conversions with the degree of personalization available in geofencing.
When the pool of candidates for a position is small, it can be difficult to find multifaceted tools like geofencing that can be used in ways they weren't designed for. With a little research and creativity, you can find multifaceted tools like geofencing that can be used in ways they weren't originally intended for. You just need to make sure you have a procedure in place to guarantee that those individuals have the essential skills and cultural fit to succeed in your company.
The writer is Co-Founder & CTO, Meraqui