The NetElixir, a global online marketing firm, is organising Clix— a digital marketing case study contest amongst the top BSchools in Hyderabad. This will be the first time in India that a live e-commerce digital marketing case will be used.
The contest requires the students to apply their creative, problem solving skills to come up with possible solutions to a “real life business challenge faced by a digital e-commerce marketer” in the United States.
According to a recently published study by the WPP Group, Global Digital Advertising spend in 2012 was $99 billion and is expected to touch $113 billion in 2013.
“Clix will provide an avenue to do world class work in digital marketing analytics. In future, Clix will be an annual event and we also have a multi-city contest among the B schools in the country,” Udayan Bose, founder and CEO, NetElixir, said.
The finals will be held at Institute of Chartered Financial Analysts of India on July 27, 2013. The winning team will be awarded a Clix Rolling Trophy along with a cash prize of `100,000 from NetElixir.
About the contest
nThe five B-Schools participating will have five teams of three members each for the preliminary rounds, from which one team will be shortlisted for the final round.
nThe preliminary elimination rounds will be organised by the NetElixir team in each of the participating schools during the second week of July.
nThe final round will comprise a 45-minute presentation on the case analyses and will be followed by a 15-minute Q&A session each.
nThis online contest will be judged by a panel of esteemed judges.