The Chennai School of Business Excellence (CSBE), set up by the CBS Trust, has opened their new and first campus in Sri City, the integrated business city in Tada, Andhra Pradesh. The campus was inaugurated by the chief guest Dr G Viswanathan, founder and chancellor, VIT University, in the presence of the R Seshasayee, vice chairman, Ashok leyland limited and Ravi Sannareddy, managing director, Sri City.
Set in an area of three acres, CSBE, which will be operational in July 2013, will offer two year AICTE approved PGDM courses with a unique dual specialisation— a vertical (functional) and a horizontal (industry) specialisation. The vertical specialisation includes Marketing, Finance and Human Resources while the horizontal specialisation will include Retail, Telecom, Banking and Finance, International Business and Manufacturing.
The pedagogy will be a blend of case studies, industry guest lectures, role plays, simulated games and project internships. There will be a judicious mix of classroom sessions and field work or projects to ensure that the learning is not merely academic but practical and focused, firmly rooted in providing solutions to specific business problems. The two year course will cost Rs3.25 lakhs a year.
Dr G Viswanathan, founder and chancellor, VIT University said: “It’s my privilege to be a part of this very important event. The need for high-quality education and training for India’s growing young population is ever on the rise and this institution, with its excellent faculty and comprehensive curriculum, will go a long way towards creating future business champions for the country.”