The Indian School of Management and Entrepreneurship and Yes Bank limited has launched a curriculum to fuel Sustainable Development and CSR programme. The aim of industry – academia collaboration is to bring about the necessary sensitivities and nurture the future entrepreneurs to embed environmental and social considerations into business. The mandatory course will be imparted for one semester for UG students (six lectures for 90 to 120 minutes each session) and across two trimesters for PG students (10 lectures for 90 to 120 minutes each session). For PG students, there would be field visits to existing CSR initiatives of YBl/other organisations to get on-ground feedback and develop strategy for new CSR projects.c