Digital marketing is much more than just the use of traditional marketing tools for promotions. With rapid growth in the Internet space, this sector offers plenty of lucrative opportunities, says Avi Arya
Digital marketing is an online promotion of a product, service or brand. Until 2010, many businesses did not take digital marketing seriously, but now Digital marketing is becoming the mainstream in India.
However, markets have made sure that you either start doing digital marketing or fail. Because compared to digital marketing, traditional marketing is extremely inefficient. In fact, if you do not have a digital marketing strategy or an online presence, customers are bound to go away from you and buy from a competitor. And this is unacceptable, isn’t itIJ
This channel is different from traditional marketing. In digital media, customers are just a click away, and quite possibly searching for a suitable product online, and able to interact directly. Notably, in TV media you’ve nearly zero interactivity and customer-buying chances are highly-less. On the contrary, digital media offers higher interactivity, easy access to a highly targeted audience, and higher customer-buying chances. Therefore, companies from across sectors are enthusiastic and excited to invest in digital marketing.
Opportunities
The world today is being digitised in almost every respect. Companies are hungry to create a digital presence. Digital Marketing with its instant response, outreach, flexibility, laser-sharp targeting, cost-effectiveness, and convenience is complementing the traditional marketing and is creating unheard stories of internet successes. Needless to say, Digital Marketing is a booming industry and provides a great career option. In India alone, there will be 15-20 lakh jobs created in this field by 2018!
Digital marketing is a vast discipline, where you need a variety of skills and knowledge in order to build a career in it. If you’ve specialisation in a particular segment or specific area of digital marketing, again you can expect to build an enviable career out of it.
More and more companies are shifting from traditional marketing to digital marketing. Organisations have realized that reaching out to customers through digital media is the need of the hour. Depending on traditional marketing is not enough. Everybody wants a share of 350 million strong internet user base in India which is growing exponentially every year.
A wide range of career options is available. Here’s a list of the various digital marketing positions available for those seeking a career in this field: Digital Marketing Manager; Content Marketing Manager; Content Writers; Inbound Marketing Manager; Social Media Marketing Experts/Specialists; Search Engine Marketers; SEO Executives; Conversion Rate Optimiser; Copy Writers.
With amazing features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, digital marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products, and services.
Digital presence for any company or brand is extremely important in the current times. The reason is that digital platforms allow for a far greater outreach enabling personal interaction with real-time responses. The impact that a digital campaign can have is far more effective than traditional marketing, that too at a fraction of the cost of traditional marketing.
Digital marketing is popular with businesses because of its potential to lower costs. It also allows more accurate measuring of data than traditional marketing activities, which can be used to improve future activities and strategies as well as enabling companies to see which marketing activities are generating the best results.
Everything is getting digitised, so why should marketing be an exceptionIJ The rise in digital marketing has created an immense career option. Therefore, getting into Digital Marketing is a very lucrative career options today. Whether you are passionate about mobile marketing, SEO, social media, content marketing, or analytics, there is a good chance there’s a digital marketing career that’s a good fit for you.
The writer is founder of Internet Moguls