DHFl, a finance company, recently launched ‘Sharmaji ke Sawal, Vinodji ke Jawab’ — a first of its kind financial literacy programme in Jaipur, Rajasthan to demystify finance for the Economically Weaker Section (EWS) and low-Income Group (lIG) households. As a part of the programme the company organised street plays, on a simple Q&A sequence between two characters- Sharmaji and Vinodji, to educate and train local community members of Jawahar Nagar, Kathputli Nagar and Shastri Nagar on the nuances of financial products including savings, loans and protection.
Designed to support the Government’s Pradhan Mantri Awas Yojana and vision of Housing for All by 2022, this programme will assist underserved groups in navigating the transition from informal settlements into safe, hygienic, affordable housing. The programme will also supplement the achievement of Rajasthan Government’s objective to address shortage of affordable housing in urban areas through the Chief Minister’s Jan Awas Yojana, which is focused on creating housing for EWS/lIG consumers in urban areas. Rajasthan has an urban population of about 24.8 per cent and faces a shortage of affordable houses in areas like Jaipur where over 22 per cent of population lives in slums.