The IIM lucknow recently concluded their annual conference on “listening to consumers of Emerging markets.” The three-day conference marked the presence of many eminent speakers and panelists.
Among them were D Shivakumar, CEO, PepsiCo India; Thomas Puliyel, president, IMRB; Prof linda Price, Association for Consumer Research; Pranshu Singhal, head, sustainability, Nokia India Private limited; Praveen Gupta, head, Digital Business Mobility, Delhi and many others.
The conference ended with an award function where best research papers were acknowledged. Center of Marketing in Emerging Economies (CMEE) was awarded the best research papers in two categories. The conference was inaugurated by Dr Devi Singh, director, IIMl. Two panel discussion were held on the inaugural day of the conference discussing the Crafting consumer-based business strategy in emerging markets: challenges and opportunities.
The second day of the conference was focused on the innovation and its challenges and opportunities. The panelists highlighted that there is major paradigm shift going on among the Indian consumer which is pushing all major brands to change their approach towards the sub continent market.
The last day was focused on the importance of market research, its challenges and opportunities. Dr Devi Singh, director, IIM lucknow, in his concluding speech said: “IIM lucknow is committed to bring world renowned scholar to the campus through such seminars and conferences. This particular conference led the exchange of ideas between the students, practitioners and scholars, we will be honored to host much bigger conference in the coming years so that academia can be benefitted”.